Day of Peace

We wanted to do something special for Peace Day  on the world's largest network. Especially during a time when the world, and Facebook, are growing seemingly darker, we set out to remind people we have the power to make the world a little bit better by choosing love. 

Brand Film

Seeding the message while linking the notion of giving love with the FB Love reaction. 

Sharable Message

Watch & share this looping animation as the icon of peace, the Dove, transforms into the FB love reaction. 

Special Peace Day Animation

Anyone who chose love on this day was rewarded with a little surprise and delight. 


Art Director: Tori McGoogan

Copywriter: Scott Dobbin

Creative Directors: Chris Trumble, Luke Martin

Music: Teenage Diplomat