On Stories, we found that people most often want a sticker to depict text that says exactly what they want to get across. By partnering with Research, Data, & best in class typographers, we came up with a set of 60 typographic stickers for FB Stories.
Identifying Use Cases
Using research, data, & content strategy, we came up with a list of the most popular content territories that people share on FB Stories.
For example: food
I chose a group of typographers that would help fill some aesthetic gaps in our product, and briefed them on the strategic territories identified by research.
Example Above: Here's some stickers we came up with based on the use case of food.
The result was a group of 60 stickers created specifically out of user needs, designed to help people better tell their stories on FB.